At its heart, innovation is a profoundly social phenomenon. More often than not, it is the story that makes the innovation, rather then the other way around. Want to be successful at innovation? You need to convince others to buy into your idea. If you are an aspiring innovator, or a project leader, you need to be able to tell your story in a manner that captures the imagination of investors or business unit leaders. If you are an investor, or business unit leader, you need to know what to listen for in an innovation narrative.
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